The reality is that more than 50% of the websites on the Internet are already outdated. As technology changes, online advertising becomes more competitive, search engine optimization algorithms and link exchange standards change and web design rules adapt to keep up with the newest and latest versions of Search Engines and coding, it is easy to see how the average website can become outdated in as few as 2 years.

With more than 90% of consumers starting their research online, can you really afford not to pay attention to your website and marketing strategies?

To help assist you in making the determination of whether or not your website is in need of a Renovation, we have provided you with some fundamental questions to take into consideration. A candid review of these questions should help you assess the current status of your website.

• How does your website compare to your competitors?
• Do your competitors offer features that you do not? For example, a blog, a forum, newsletters, email mailing lists, contact forms
• Does their website "flow" better than yours? Do you find theirs easier to use? Is the functionality better? Are photos and images more professional looking?
• Is their content better than yours? Do they appear as if they are the foremost authority in their industry?
• Does their website rank better than yours on the major search engines? Major search engines change their algorithms constantly. If your website is not designed to their standards, then it will not rank well in search engine results.
• Does their website simply look newer than yours? Technology evolves at a very fast pace and what was current a few years ago is not up to date with today's design standards and consumer expectations.

If you answered yes to any of these questions, your website is in need of a re-design or as we like to call it a "website renovation".